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You Should Know: Likeable Dentists by Benjamin Lund, Editor, Dentaltown Magazine

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You Should Know: Likeable Dentists
by Benjamin Lund, Editor,
Dentaltown Magazine

Dentaltown Magazine sat down with Likeable Media Chairman and Likeable Dentists CEO Dave Kerpen to learn more about his dental company.

Dave, tell us about Likeable Dentists, how it formed and what you provide to dentists.
Kerpen: Likeable Dentists is the first vertical of Likeable Local - a marketing platform designed to make social media easy and effective for small businesses. Over the last five years, with Likeable Media, we've built one of the largest social media agencies in the country, working with big brands such as Verizon, Medtronic and 1-800-Flowers.com on their social media. But I really wanted to help small business professionals succeed. I wrote a book called Likeable Social Media. As it turned out, it became a New York Times bestseller. Last year, when Henry Schein approached us about a solution for dentists, Likeable Dentists was born, and Schein became Likeable Local's first channel partner.

The solution includes five components to make social media easy and effective for dentists: offline marketing kits, engaging content for Facebook and Twitter, Facebook ads, Facebook applications and an online education portal.

Why did you make the jump into the dentistry vertical?
Kerpen: Mark Zuckerberg gave an interview four years ago in which he talked about his vision for Facebook - it included social business professionals everywhere using Facebook to connect to their customers - including his dad, Dr. Ed Zuckerberg, who is a dentist in New York. After that interview, I called Dr. Zuckerberg and offered to help him with his Facebook page. Since then, he's become a friend, a customer and a member of our advisory board. To me, dentists are the perfect example of professionals whose businesses can grow because of great word of mouth; so it's the perfect vertical to demonstrate the power of social media.

What is your philosophy at Likeable Dentists? What is your goal?
Kerpen: Our goal is to help make social media easy and effective for as many dentists as we can, in every town on the planet. Especially now, when health care changes have made it difficult to maintain a growing practice, we are here to help. Our philosophy is that marketing doesn't have to be difficult, or mysterious, or expensive. Gone are the days of direct mail and the Yellow Pages as the preferred method of growing your practice. The most powerful marketing tool for a dentist is a patient, and now, thanks to social media, it's easier than ever before to use word of mouth to grow.

What would you consider to be the "best-kept secret" about Likeable Dentists?
Kerpen: The best-kept secret about Likeable Dentists is our relationship with Facebook. As a preferred marketing developer, we have access to tools before others, and help from its team in designing the most effective program possible for dentists.

How can a dental practice begin working with you?
Kerpen: You can contact one of our Likeable representatives at 212-359-4347 to set up a free consultation about social media and have us guide you through how Likeable Dentists works. You can also visit our website LikeableDentists.com to find more information.

What kind of service can dentists expect when they pick up the phone and call you?
Kerpen: Our brand is called Likeable and I'm proud of the service we provide. Social media isn't just what we do, it's what we believe in and so we encourage customers to share their experiences with us and with the world through social networks. I've been thrilled so far with the dozens of kind words our customers have shared with us. Likeable staff, helping likeable dentists - it's all part of our mission to use social media to help create a more likeable world.

Dentaltown Magazine
April 2024
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